Aspiring members of Donald Trumpâ€
Chris LaCivita, the campaignâ€
“Everyone in the room told me we were going to win,� said one person, who described the mood as “jubilant� and who like others spoke on the condition of anonymity to describe private events.
Less than 24 hours later, Harris campaign chair Jen Oâ€
“This is not going to be a race where one day we wake up and the sun shines and the clouds part and weâ€
The opposing messages were delivered as both campaigns have independently come to what is actually a shared understanding of the state of the race. Internal polls on both sides roughly match the public numbers that show the race in the seven battleground states within the statistical margin of error and mostly unchanged in recent weeks. Both campaigns calculate victory based on their own turnout models.
But the two camps are treating that information in divergent ways. Trumpâ€
Trump declined Fox Newsâ€
“You communicate and you push and you demonstrate that you are ahead,� LaCivita said in an interview Friday. “But you run like you are behind.�
Vice President Kamala Harrisâ€
Top aides spent last week warning that the $1 billion they raised in 80 days was not enough — never mind the roughly 3-to-1 spending advantage over the Trump campaign in August. The Harris campaign deployed former president Barack Obama to admonish Black men for their somewhat soft support of the vice president, as she called for another debate and hustled between mainstream television programs that Trump has avoided.
In the face of Trumpâ€
“Itâ€
At the core of the calculations of both campaigns are separate research finding that many of the targeted voters in key states still do not have fully formed views of Harris, who only became a candidate for president in July. Views of Trump, by contrast, are nearly universally set. That has made it more important for Harris to make a splash in the final weeks.
“The more people see the real Kamala Harris and the real Tim Walz, the more that I believe they will do the comparison and vote for her,â€� Rep. Debbie Dingell (D-Mich.) said, referring to the nominee and her running mate, the Minnesota governor. “Weâ€
The lack of definition around Harris has also shaped the advertising wars. Ads for the vice president mostly seek to provide contrast, mixing positive introductory messages about her and her plans with negative depictions of Trump.
The Trump campaign instead has focused its recent advertising on trying to define Harris as an extreme ideologue who is not on the side of regular Americans. The strategy echoes the approach of other incumbent presidents, like Obama in 2012 and George W. Bush in 2004, who seek to define their newcomer opponents as out-of-touch before they can fully introduce themselves to the American people.
The Trump campaign has put the most money in October advertising behind ads about Harrisâ€
The Trump ads run in both English and Spanish, often around sporting events with more male audiences. “Kamala is for they/them. Donald Trump is for you,� one of the spots concludes.
Trump has also chosen to focus on his rallies, which tend to be watched primarily by his supporters. In a sign of her desire to elevate the race, Harris has repeatedly urged more Americans to tune into Trump events, which are rarely covered by the major cable news networks, to see what he is offering.
Karoline Leavitt, the press secretary for the Trump campaign, said in a statement he would win “because he is out working Kamala Harris every day.� The Harris campaign declined to comment for this story.
Several Trump advisers said they did not see an upside to doing a second debate because they believe Harris needs a momentum moment more than they do. In the final weeks, the campaign is likely to focus advertisements on immigration, the economy and a clip on the television show “The Viewâ€� where Harris initially said she wouldnâ€
“People say, ‘Why arenâ€
Tony Fabrizio, the campaignâ€
Public polling averages have been so close for so long that divining their meaning has become a matter more akin to faith than science. Between Harrisâ€
The differing vibes from the two campaigns also reflect the differing styles of the candidates. In each of his races for the White House, Trump has exaggerated his dominance, often citing polls that have no statistical significance. He frequently encourages those around him to shower him with praise. Before landing in Pennsylvania this month for a rally in Butler — the site of a July 13 assassination attempt on his life — he gathered with his advisers at the window of his plane to look at the crowd down below, which appeared similar in size to other events.
“Itâ€
LaCivita kept up that same enthusiasm Thursday night when he told the fundraising crowd in Washington that Harris had to place more advertisements on TV because they didnâ€
Harris, by contrast, has less interest in such positive talk. Aides say she has become more comfortable in recent weeks accepting unscripted appearances on news shows, at town halls and on podcasts as it has become more clear to her campaign that she needs to communicate with more voters.
Former congressman Conor Lamb (D-Pa.) said Trump holds a slight edge over Harris in western Pennsylvania — though he said that in conversations with voters in recent days, Harris still has an opportunity to win over Trump-leaning voters. He said he recently spoke to someone who voted for Trump in 2016 and Biden in 2020, and was 60 percent likely to vote for Trump again, attributing his preference to Trump because he is a known quantity.
“That tells me though that if Trump hasnâ€