McDonald’s $5 value meal is coming in June — and staying for just a month

McDonaldâ€s is set to offer a $5 value meal in the U.S., but only for a limited time.

The promotion will include four items for $5 — a McChicken or McDouble, four-piece chicken nuggets, fries and a drink — and will run for roughly a month, beginning on June 25, according to a person familiar with the offering who was not authorized to speak about it publicly.

“We know how much it means to our customers when McDonaldâ€s offers meaningful value and communicates it through national advertising. Thatâ€s been true since our very beginning and never more important than it is today,â€� McDonaldâ€s said in a statement to CNBC.

CNBC last week reported the fast-food giant was working to bring a value offering to menus, with details being discussed and voted on by franchisees. An initial proposal for the meal did not clear necessary hurdles.

Coca-Cola added marketing funds to the equation to make the deal more appealing, CNBC reported Friday. In a statement on Wednesday, Coca-Cola said: “We routinely partner with our customers on marketing programs to meet consumer needs. This helps us grow our businesses together.â€�

Financial terms of that partnership were not disclosed.

The monthlong promotion comes at a time when restaurants are finally beginning to feel a long-anticipated consumer pullback.

McDonaldâ€s recently reported a mixed first quarter, with U.S. same-store sales slightly missing expectations. Higher prices helped grow average checks, but some consumers pulled back as a result of the steeper costs.

“Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending, which is putting pressure on the [quick-service restaurant] industry,â€� CEO Chris Kempczinski said on the companyâ€s earnings call on April 30.

He added McDonaldâ€s has to be “laser-focusedâ€� on affordability to attract diners.

“Great value and affordability have always been a hallmark of McDonaldâ€s brand, and all three legs of the stool are coming together to deliver that at a time when our customers really need it. This is the power and promise of the Golden Arches,â€� John Palmaccio, McDonaldâ€s owner and operator and chair of the Operators National Advertising Fund, said in a statement to CNBC on the $5 promotion.

— CNBCâ€s Amelia Lucas contributed to this report.